uncompromising, intentional

IMPOSSIBLE TO IGNORE

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Ingredients You

Won’t Find in

Our Products.

What’s not in our formulas matters just as much as what is. We spent over two years perfecting products that deliver real results—without sacrifice. Every ingredient is chosen with intention, every formula crafted to meet our high standards. No shortcuts. No fillers. Just luxury hair care that works, beautifully.

NO SULFATES

Stripped hair is not luxury. Our formulas are gentle and restorative by design.

NO PARABENS

Common preservatives that have raised health concerns. We use modern alternatives.

NO SODIUM LAURYL SULFATE (SLS)

A commonly used harsh foaming agent that can strip hair and irritate skin.

NO OXYBENZONE OR OCTINOXATE

Chemical sunscreen filters linked to hormone disruption and coral reef damage.

NO D4/D5 SILICONES

Silicones like D4 and D5 can coat the hair, preventing moisture and beneficial ingredients from penetrating the hair shaft. The buildup causes hair to feel weighted, greasy, and can eventually lead to dullness and breaking.

NO FORMALDEHYDE

You would think this goes without saying, but not all products are created with the same care.

NO METHYLISOTHIAZOLINONE (MIT)

A synthetic preservative associated with allergic reactions and banned in rinse-off products in the EU.

NO TRICLOSAN

An antibacterial agent banned in several countries due to potential hormonal effects.

The Essential Nectar.

Introducing daily luxury hydration without weighing your hair down. Using our Triple Activated HA Concentrate©  to strengthen and smooth, The Essential Nectar leaves your hair feeling shiny, soft, and voluminous.

THE FORMULA

Introducing our Proprietary Blend, the Triple Activated HA Concentrate©

  • HYALURONIC ACID
  • SQUALANE
  • GUAVA EXTRACT

KEY INGREDIENTS

  • HYDROLYZED QUINOA
  • PEA PROTEIN
  • PROVITAMIN B5
  • OLIVE-DERIVED EMOLLIENTS

HOW TO USE

Apply The Essential Nectar to clean, towel-dried hair. Use one pump for short or fine hair or two to four pumps for long or thick hair. Dispense into your palms and rub your hands together to activate. Use a combing motion to distribute the product from mid-lengths to ends. Follow with The Vital Mist for a complete, pre-styling ritual.

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The Vital Mist

Meet our ultimate, all-in-one styling essential. The Vital Mist is heat-activated to prep and protect hair with every use. It leaves hair touchable, hydrated and shiny while fighting frizz and heat damage, without weighing hair down.

THE FORMULA

  • HYALURONIC ACID

  • NIACINAMIDE (VITAMIN B3)

  • BOTANICAL EXTRACT COMPLEX

KEY INGREDIENTS

  • GUAVA EXTRACT
  • MACADAMIA DERIVATIVE
  • BETAINEPOLYMER SHIELD

HOW TO USE

The Vital Mist can be used in dry or damp hair as a pre-styling essential or a mid-day hair refresh. For best results, divide hair into small sections and generously spray the from lengths to ends. Comb through and style your hair as desired. The formula is heat-activated to prep and protect hair with every use, giving you a glass-like, frizz-free finish without weighing the hair down.

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The Signature Scent

No. 1 by Deborah Pagani Beauty

A MODERN GOURMAND SCENT—WARM, ADDICTIVE, AND UNFORGETTABLE.

The signature scent in both products features saffron, pistachio, jasmine petals, condensed milk, black leather, vanilla, ambroxan, pink sugar, & cinnamon. 

“The idea was to create something to incite an immediate reaction – a signature scent rooted in addiction but slight disruption. This became about creating a beautiful addicting gourmand but extremely elegant using the most exquisite and distinctive notes. I centered this around creamy vanilla beans in the back but elevated it with notes of saffron and pistachio on top. To add more depth, I used black leather to bring even more texture and a new layer of opulence.”

- Jérôme Epinette, Perfumer, Robertet

Our Iconic Bottle

Coming from both the hair and fine jewelry industry, our bottle is a true collision of worlds. Inspired by the natural curves and subtle imperfections of the female form, our bottle fits your hand and will quickly find its way onto your vanity. The unique, sculpted glass was created to be displayed—not hidden. This isn’t a plastic bottle designed to throw away. This is an object of beauty. Additionally, being made from glass with a removable top, our bottles can easily be reused and refilled with other daily essentials to extend the luxury experience beyond single-use.